Calm & Clear

Calm & Clear is an eyewear brand with a real mission — to provide relief for everyday people who experience symptoms of neurological disorders like Lyme disease or concussions. We guided them from brand identity discovery to a market-ready product suite, ready for doctors and patients.

At the outset of the project, we knew that telling the story of the emotion behind the product would be the core of the messaging strategy. Through extensive naming exercises, we landed on a name that clarified their purpose as a brand and articulated the relief that patients experience from the product.

Simplifying the brand identity to a minimalist black and white design aesthetic allowed the brand to use color as a mode of emphasis. Conceptually, the brand’s multi-color gradient became a metaphor for the way that the product is experienced — bringing vitality and clarity into sight.

We helped guide the company from concept to production, supporting in creating the full packaging kit for the product, website UI/UX, and creative directing a photo shoot for the e-commerce experience and brand launch.