Parker Bolin is a creative strategist. He crafts fluid brand expressions across physical and digital.
Head of Design at Kale & Flax in Louisville, KY
LexMex
2026
As part of Blank Design Fest 2026, I was tasked with redesigning a small business on livestream. LexMex is a founder-led business. It’s a creative woodworking studio specializing in custom forms, laser engraving, and custom furniture. The work is also culturally authentic, as the founder has Mexican roots. The brand needed to communicate high-end, creative, bespoke work and express cultural authenticity while remaining simple enough for a single founder to use and scale.
Calm & Clear
2026
Calm & Clear is an eyewear brand with a real mission — to provide relief for everyday people who experience symptoms of neurological disorders like Lyme disease and concussions. We guided them from brand identity discovery to a market-ready product suite for doctors and patients.
2022-2025
Haymarket celebrates the finest of Kentucky. They offer a unique variety of fresh produce and farm-raised meats from Ashbourne Farms, as well as some of the best foods from around the country.
2025
Children At Play Network has a high-impact role in Kentucky. They design free-play playgrounds with natural and repurposed materials across the state. Primarily, they serve underprivileged schools and organizations in low-income districts.
I work at the foundation as a creative strategist, understanding that design makes a lasting business impact.
Clarity comes from a better understanding of the cultures, institutions, and influences that drive our decisions. I use that clarity to refine design decisions around strategic outcomes and create meaningful experiences that resonate.
Clients of Record
