Navigating the world of health insurance can be daunting. This can be especially true for gig economy workers, essential workers, and those who are losing Medicaid coverage. Kyndly is on a mission to simplify the process and lower the cost of health benefits for everyone.
Kyndly helps small to midsize companies provide an affordable, personalized health benefit to their employees. They aim to give employers and people access to an affordable plan.
With the abundance of choices and fear of making a mistake, many people avoid the process of obtaining health insurance altogether. But free health insurance is available to those who are eligible, and Kyndly aims to help guide you through the process.
Kyndly is on a mission to simplify the process and lower the cost of health benefits for everyone.
Our goal at Kale & Flax was to establish an approachable brand solution that amplifies the human-centeredness of healthcare accessibility. Through an extensive renaming and market research process, we developed a custom identity that reinforces the simplicity of the organization's goal - to make healthcare accessibility easier.
As Senior Designer, I helped to define the parameters of the brand identity. I ensured that the identity system was in line with the brand's communication strategy, and in line with the potential scalability of the organization. This encompassed the refinement of the logo for standardization, the development of the brand guidelines, and the establishment of the brand's visual architecture.