Children At Play Network

Brand Strategy Brand Identity Naming UI/UX Go-To-Market

Children At Play Network has a high-impact role in Kentucky. They design free-play playgrounds for underprivileged schools, districts, and organizations across the state. But their brand, website, and marketing materials didn’t reflect or clarify their mission — they also weren’t immediately associated with their parent organization, Bernheim Forest.

Working with their team, we dissected their mission and commitment to creating accessible, dynamic play environments for all players. We helped them clarify their purpose through a site and brand redesign and brought their brand’s visual connection to Bernheim Forest closer to realization.

2025