Studio Kremer
Architects

2025

Brand Strategy Brand Identity Go-To-Market

Studio Kremer Architects came to us at a pivotal moment in their 50-year legacy. They're known for designing civic spaces, schools, and community environments that prioritize people above all else. They needed a brand and digital presence that reflected their craft and commitment to the public good.

Being associated with public school systems, they strategically needed to grow into a new audience and differentiate themselves from more established firms. In order to attract new shareholders, and step from the education space into the public, their identity system needed to be scalable, easy to use, and ownable.

We built a brand system grounded in precision, geometry, and warmth, mirroring the thoughtful rigor behind their architecture. Inspired by structural lines and architectural grids, we created a dynamic pattern language paired with a confident red palette and clean, modern typography.